Rich Step Trading Limited - Importer, Exporter from Hong..

Rich Step Trading Limited, Hong Kong Computer & Peripherals Importer, Exporter. Find Rich Step Trading Limited business contact, office address, year of establishment, products & services from HK suppliers, manufacturers, exporters, importers & service companies.Ltd action information education communication organization maximum business information technology co. ltd japamax company limited c. k. j. trading co. ltd thai huot trading company limited sim & ros trading co. ltd chhay hok computer trading company limited ambcoop trading cambodia co. ltd daishin trading combodia co. ltd foreign.Chhay Hok Computer December 27, 2016 Since its inception in the year 2000, CHHAY HOK COMPUTER TRADING has grown steadily and enhanced its business through inspired Read MorePrices, Promotions, Specifications, Availability and Offers may change without any notice. Pricing, typographic, or photographic errors may occur. CHHAY HOK COMPUTER TRADING Address #1 No.85, St.126, S/ phsar Thmey I, Phnom Penh, Cambodia Tel: (855-23) 213 046 Fax: (855-23) 213 338 e-Mail : chhayhok@Website : #2 No.280D, Monivong Blvd, Phnom Penh, Cambodia Tel: (855-23) 223 339 Fax: (855-23) 223 338 Address #3 No.17-18-19, Sihanouk Blvd, Phnom Penh, Cambodia Tel: (855-88) 831 88 61 PTC COMPUTER TECHNOLOGIES CO., LTD.Head Office #66, st.63 T st.154, Sangkat Phsar Thmei I, Khan Doun Penh, Phnom Penh, Cambodia.Tel: (855-23) 222213; Fax : (855-23) 222244 E-mail: sales@kh Website: Skype Name: ptc-retailstore Customer Service - Call Center Tel : (855-23) 222212 (4 Lines) ; (855-23) 222213 (4 Lines) Ext.: 106, 107 H/P: 012 765626 E-mail: support@kh Customer Complain Tel : (855-23) 222212 (4 Lines) ; (855-23) 222213 (4 Lines) E-mail: customercomplain@kh, info@kh 1st Branch - Monivong Blvd #250-252, Monivong Boulevard, Sangkat Boeung Riang, Khan Doun Penh, Phnom Penh, Cambodia.

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CHHAY HOK COMPUTER TRADING has been striving to break the barriers of technology reaching people; our long term mission is to educate people to adopt new way of living with technology and computerization. Everyone can enjoy life with technology and more quality.Chhay chhay investment ltd chhay hac sewing machines for sale chhay heng hand phone shop & spare parts chhay heng phone shop chhay hok computer trading chhay hok phone shop chhay huor huot i imp exp co ltd chhay kim phone shop chhay malen phone shop chhay minn phone shop chhay ngoun shop chhay por import export & transportation pte ltdHOK is a global design, architecture, engineering and planning firm. Our people collaborate across a network of 24 offices on three continents. Chhay Hok Computer Trading Co. Ltd. in Phnom Penh, Cambodia. Classified as Computers & Equipment - Dealers, Maintenance & Consultancy, Computers.Update missing info Chhayhok Computer Trading Co.Ltd Recent Business Directory Business Name Address ផ្ទះលេខ៨៥, វិថី ព្រៃនគរ១២៦, ១២៦ St 120, Phnom Penh ១២២០៨ Telephone Email Address Website Latitude Longtitude Business Overview Computer store in Phnom Penh, CambodiaAccountant at Chhay Hok Computer Trading Co.Ltd. Chhim Chhatra A A A Travel See Photos. Operation manager at AAA Travel & Tours.

CHHAY HOK COMPUTER TRADING Co.LTD. Report this profile; Experience. MD CHHAY HOK COMPUTER TRADING Co.LTD. Jun 2000 – Present 19 years 6 months. Phnom Pemh, Cambodia. View MOM LOUN’S full.PMU-OE-01 PTC Computer Co.Ltd, Lot 1, 03 February 2016, Download. 06, PMU-OE-01 Chhay Hok Computer Trading Co.Ltd, Lot 2.Fotografo Carnet Preah Ang Duong St. 110, Phnom Penh, Cambodia Coordinate 11.5725823, 104.9248952 7. Chhay Hok Computer Trading # 85 Samdech Preah Sangk Neayok Souk St. 136, Phnom Penh, Cambodia Công việc của nhân viên trade marketing. Chhay Hok Computer Trading in Phnom Penh. Address N° 280D, Preah Monivong, Phnom Penh; Phone 839; Fax 838; Email.CHHAY HOK COMPUTER TRADING operates 3 branches of retail outlets with a commitment to growth and innovation. Our employees strive to provide customers around the nation with superior experiences by responding to their unique needs and aspirations.Chhay hok computer trading in phnom penh, cambodia. classified as computers & equipment - dealers, maintenance & consultancy.

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Chhay Hok Computer Trading No.#85, St.126,S/K Phsar Thmey I, Phnom Penh Show in map. Dara Electronic No. 144A, Preah Trasak Paem St. 63, Corner of.Please contact Mr.daravithey Tel 016 531 053 017 4 456 853 E-mail daravithey@Chhay Hok Computer Trading. Phnom Penh, CAMBODIA 855 23 213 046 Overview; Contact Details. Company; Chhay Hok Computer Trading; Tel 855 23 213 046 855 23 213 338. Fax 855 23 213 338. Mobile Phone 855 12 939 088 855 12 600 717. Email; Location #85 st.126 Prey Nor Kor. Chhay Hok Computer Trading is located in Phnom Penh, Cambodia.Company is working in General Office Services, Consultants, Printing, Secretarial Services, Photocopying, Computer Consumables, Ink Cartridges, Computer Software Solution, Computer Services, Computers Hardware, Networking, Web Design, Web Development, Web Hosting, Hardware Stores business activities.Cambodia Companies Directory features Cambodia businesses in the following categories: Candles Candy, Canned Food, Canning, Casting & Forging, Catering Services, Cement, Ceramics, Chemicals & Medical Products, Clinics, Clothes & Ready Wears, Coconut Products, Cold Storage, computer (Internet & Web), Computer Hardware, Computer Products, Computer Retailers, Computer Service & Repair, Computer Software, Construction Equipment, Consultants, Consumer Goods, Contractors, Couriers, Credit & Finance, Culture & Art, Customs Brokers & Agents More... We have collected data on thousands of companies, Cambodia hotels, non governmental organizations operating in Cambodia and Cambodian Government Departments.

Full contact information is not available on our website.For individual company enquiries the best source is still Cambodia Yellow Pages.The Ultimate Cambodia Companies Contact Database is available in electronic format ready to install on your computer. [[It can be searched by name, location, business category and keyword searched if you want to find a list of companies that manufacture a particular product or offer a similar service.c & s distribution co ltd c h - chhay heng trading co ltd c net c.m.y.k.Printing & advertising production c.p.t electric equipment c.t jao-yuen construction co ltd cabs (cambodian-american business school) cade creative design & media agency cade group cambodia company ltd cadtis consultant co ltd cafe darling cafe freedom and lodge caisb - cambodia agriculture industrial specialized bank california hand phone shop california pacific institute california pailin internet calmette hospital caltex cambodia limited caltex station cam paint cam pcs - cambodian pest control service cam star copier cam well camatc group camatec engineering & construction co ltd cambaust cambest shipping co ltd cambo fashion co ltd cambo swim co ltd cambo technology co ltd cambo trading co ltd cambobuild construction chemical co ltd cambodesign cambodge soir cambodia agriculture industrial specialized bank cambodia angkor world tour cambodia apparel industry ltd cambodia artistic signs & printing services cambodia asia bank cambodia asphalt company limited cambodia brewery limited cambodia chang cheng travel & trading co ltd cambodia cherndar plywood mfg co ltd cambodia computer & communication center cambodia connect cambodia construction consulting & contracting company, ltd.Cambodia cpg garment export cambodia cwt dry port cambodia datacommunication co., ltd.

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Rvgi trong trade coin la gi. Job Announcement CHHAY HOK Computer Trading is a leading company in IT industry that always provides world-class service, now seeking for qualified candidates for our rapid growth to fill the positions as below: – Quick Books Accounting expert – Web developer and graphic designer Applications must have strong leadership skills, effective communication and presentation skills.PIXEL Cambo Web Design is a Cambodia website design agency focusing on Custom web development, CMS website design, Responsive website design & Mobile website development.We are passionate about website design and hospitality solutions.

Check the quality works & getting started your website today.About Us Since its inception in the year 2000, CHHAY HOK COMPUTER TRADING has grown steadily and enhanced its business through inspired innovations.We’re continually transforming into a dynamic, customer-driven, talent-powered company that focuses on enhancing our customers’ enjoyment of technology. Like many companies, we came from humble beginnings.We’ve been challenged significantly from time to time and we’ve learned, changed and grown from each of these challenges.Today, CHHAY HOK COMPUTER TRADING operates two (2) branches of retail outlets with a commitment for growth and innovation.

Chhay hok computer trading

Our employees strive to provide customers around the nation with superior experiences by responding to their unique needs and aspirations.This commitment to growth and customers has driven strong, consistent earnings growth.Retail is a business that requires constant innovation, new ideas, news ways to delight our customers and new ways to work together. How to binary option. To meet the unique product and service needs of our customers, our stores and operating models are being transformed to shift our focus from product-centric to customer-centric approach – a move that poises CHHAY HOK to truly offer the entertainment and technology solutions that meet our customers’ end-to-end needs.OUR VISIONBased on the rapid growth of IT industries in both national and global economies, CHHAY HOK COMPUTER TRADING has set its goal to meet the right need of demanding home users, corporate users and government institutions in order to improve and strengthen the quality of IT sector.OUR MISSIONCHHAY HOK COMPUTER TRADING has been striving to break the barriers of technology reaching people; our long term mission is to educate people to adopt new way of living with technology and computerization.

Chhay hok computer trading

Everyone can enjoy life with technology and more quality."Bull Guard Security (Southeast Asia)" ผู้จัดจำหน่ายผลิตภัณฑ์ซอฟแวร์ แอนตี้ไวรัส ครอบคลุมพื้นที่การจัดจำหน่ายใน 5 ประเทศ ของภูมิภาคเอเชีย เปิดตัวอย่างเป็นทางการ พร้อมประกาศสร้างความเชื่อมั่นให้ผู้ใช้สมาร์ทโฟนและเท็บเล็ต ได้มีความสุขกับการใช้เทคโนโลยีที่ทันสมัย แนะนำผลิตภัณฑ์ 2 รุ่นที่ตอบสนองความต้องการของผู้ใช้อย่างตรงไปตรงมา ด้วยการทำงานที่ใกล้ชิดและเป็นมิตรกับผู้ใช้ Bull Guard ประกอบไปด้วย คุณเจริญศักดิ์ ศักดิ์รัตนอนันต์ ผู้จัดการทั่วไป Bull Guard Southeast Asia กล่าวว่า "ปัจจุบันมีผู้ใช้สมาร์ทโฟนและเท็บเล็ตเป็นจำนวนมาก ซึ่งผู้ใช้ก็มีแนวโน้มเพิ่มขึ้นอย่างต่อเนื่องอันเป็นผลมาจากโลกในยุคปัจจุบันมีความเร่งรีบและการแข็งขันสูงทั้งในการดำเนินชีวิตและการติดต่อธุรกิจการค้า จากข่าวสารตามหน้าหนังสือพิมพ์จะเห็นว่าอัตราการเพิ่มของอาชญากรรมที่มากับการใช้เทคโนโลยีก็เพิ่มมากขึ้นเช่นกัน Bull Guard จึงเข้ามาตอบโจทย์ความปลอดภัยบนสมาร์ทโฟน ด้วยจุดเด่นที่ความเรียบง่ายของการใช้งานแต่ลึกล้ำด้วยเทคโนโลยีที่ได้รับการยอมรับจากทั่วโลก" คุณเจริญศักดิ์ ยังกล่าวอีกว่า "แม้ Bull Guard อาจจะไม่ใช้ Mobile Security รายแรกที่เข้าสู่เมืองไทย แต่เราเป็น Anti-Virus รายแรกที่มุ่งมั่นในการพัฒนาเทคโนโลยีบน Mobile อย่างจริงจังและแน่วแน่ จึงทำให้ทุกท่านมั่นใจได้ว่า เมื่อมี Bull Guard ติดตั้งอยู่บน สมาร์ทโฟนแล้ว คุณจะใช้งานได้อย่างสบายใจหายห่วง" ปัจจุบัน Bull Guard Security (Southeast Asia) ได้ร่วมมือกับพันธมิตรในประเทศไทย 2 ราย ซึ่งแบ่งช่องทางการจัดจำหน่ายเป็น 2 ทาง ได้แก่ บริษัท กนกสินเอ็กซปอร์ต อิมปอร์ต จำกัด ซึ่งเป็น Distributor รายใหญ่ของเมืองไทย เป็นผู้จัดจำหน่ายให้แก่ร้านค้า IT ทั่วประเทศ และ บริษัท ซีเอ็ด ยูเคชั่น จำกัด (มหาชน) ในนามร้านหนังสือ Se-ed Book Center เป็นผู้จัดจำหน่ายไปยังสาขาของร้านซีเอ็ด ที่มีสาขากว่า 450 สาขาทั่วประเทศ นอกจากนี้ Bull Guard Security (Southeast Asia) ยังได้ขยายตลาดไปยังประเทศเพื่อนบ้าน ซึ่งได้แก่ ประเทศกัมพูชา โดยปัจจุบันได้ลงนามในสัญญาแบบ Exclusive กับ บริษัท CHHAY HOK COMPUTER TRADING และอยู่ระหว่างการดำเนินการทำสัญญากับตัวแทนจำหน่ายในประเทศอื่นๆ อีก 4 ประเทศอันได้แก่ เวียดนาม พม่า ลาว และจีน "Bull Guard Security (Southeast Asia)" นำทีมสร้างความเชื่อมั่นโดยคุณเจริญศักดิ์ ศักดิ์รัตนอนันต์ ผู้บริหารคนเก่ง เชื่อมั่นว่า Bull Guard จะเป็นแอนตี้ไวรัส ที่จะถูกถามถึงจากโอเปเรเตอร์และตัวแทนจำหน่าย Smartphone, Tablet พร้อมประกาศนำพา Bull Guard รับใช้สังคมไทยในยุค 3G ด้วยประสบการณ์การทำตลาด ซอฟแวร์แอนตี้ไวรัสในเมืองไทยมากว่า 10 ปี คุณเจริญศักดิ์ ยังมั่นใจในศักยภาพของพันธมิตรทั้ง 2 บริษัท อันประกอบไปด้วย บริษัทกนกสิน อิมพอร์ท เอ็กซ์พอร์ท จำกัด ซึ่งจะบริหารจัดการกระจาย Bull Guard ไปยังผู้บริโภคในกลุ่มไอที และ บมจ.ซีเอ็ด ยูเคชั่น (SE-ED Book Center) ซึ่งจะรับหน้าที่นำ Bull Guard ไปยังกลุ่มผู้รักการอ่านและชื่นชอบเทคโนโลยี ยิ่งทำให้มั่นใจได้ว่าทุกคนจะได้สัมผัสกับ Bull Guard ได้อย่างทั่วถึง สำหรับผู้ที่สนใจสามารถทดลองใช้ Bull Guard Mobile Security ได้โดยดาวน์โหลดได้ที่ หรือหาซื้อได้แล้วที่ร้านหนังสือ SE-ED Book Center และร้านค้าอุปกรณ์ไอทีทั่วประเทศ และร่วมติดตามข่าวสาร Bull Guard ได้ที่ และ SEA Factory Reset คือการล้างข้อมูล และลบแอพพลิเคชั่นทั้งหมดภายในเครื่องสมาร์ทโฟน ทำให้สมาร์ทโฟนกลับไปเหมือนวันแรกที่แกะกล่องออกมา โดยวิธีนี้จะช่วยแก้ปัญหาเครื่องช้า, เครื่องทำงานไม่ปกติ, ปัญหาความจุเต็มจนไม่สามารถดาวน์โหล...BỘ GIÁO DỤC VÀ ĐÀO TẠO TRƢỜNG ĐẠI HỌC KINH TẾ TP HỒ CHÍ MINH HUỲNH NGỌC LIÊM ĐO LƢỜNG GIÁ TRỊ CẢM NHẬN CỦA KHÁCH HÀNG ĐỐI VỚI SẢN PHẨM MÁY PHÁT ĐIỆN CÔNG NGHIỆP HỮU TOÀN TẠI THỊ TRƢỜNG CAMPUCHIA Chuyên ngành: Kinh Doanh Thƣơng Mại Mã số: 60340121 LUẬN VĂN THẠC SĨ KINH TẾ NGƢỜI HƢỚNG DẪN KHOA HỌC: GS. Foreign trade. TS ĐOÀN THỊ HỒNG VÂN TP Hồ Chí Minh - Năm 2013 LỜI CAM ĐOAN Tôi xin cam đoan Luận văn Thạc sĩ Kinh tế “ĐO LƢỜNG GIÁ TRỊ CẢM NHẬN CỦA KHÁCH HÀNG ĐỐI VỚI SẢN PHẨM MÁY PHÁT ĐIỆN CÔNG NGHIỆP HỮU TOÀN TẠI THỊ TRƢỜNG CAMPUCHIA” công trình nghiên cứu riêng Các số liệu kết nghiên cứu luận văn trung thực Các tài liệu, số liệu trích dẫn đƣợc ghi rõ nguồn gốc Tôi xin hoàn toàn chịu trách nhiệm với cam kết nêu trên!Thành phố Hồ Chí Minh, ngày 10 tháng HUỲNH NGỌC LIÊM Học viên cao học khóa 21 Chuyên ngành: Kinh Doanh Thƣơng Mại Trƣờng Đại học Kinh tế TP Hồ Chí Minh MỤC LỤC TRANG PHỤ BÌA LỜI CAM ĐOAN MỤC LỤC DANH MỤC CÁC KÝ HIỆU, CÁC CHỮ VIẾT TẮT DANH MỤC CÁC HÌNH VẼ, ĐỒ THỊ DANH MỤC CÁC BẢNG PHẦN MỞ ĐẦU: TỔNG QUAN VỀ ĐỀ TÀI NGHIÊN CỨU 01 LÝ DO CHỌN ĐỀ TÀI 01 MỤC TIÊU NGHIÊN CỨU 02 ĐỐI TƢỢNG NGHIÊN CỨU VÀ PHẠM VI NGHIÊN CỨU 03 PHƢƠNG PHÁP NGHIÊN CỨU 03 TÍNH MỚI CỦA ĐỀ TÀI 04 CẤU TRÚC LUẬN VĂN 05 Chƣơng 01: CƠ SỞ LÝ LUẬN VÀ MÔ HÌNH NGHIÊN CỨU 1.1 GIÁ TRỊ CẢM NHẬN 06 1.1.1 Các khái niệm 06 1.1.2 Tính chất giá trị cảm nhận 07 1.2 MỘT SỐ MÔ HÌNH NGHIÊN CỨU VÀ THANG ĐO GIÁ TRị CẢM NHẬN CỦA KHÁCH HÀNG 08 1.2.1 Mô hình nghiên cứu Sheth, Newman & Gross (1991) 08 1.2.2 Mô hình nghiên cứu Sweeney Soutar (2001) 09 1.2.3 Mô hình giá trị cảm nhận Petrick (2002) 10 1.2.4 Mô hình nghiên cứu: Giá trị cảm nhận- Sự khác biệt quan hệ kinh doanh: Đạt đƣợc trì trạng thái nhà cung cấp (Wolfgang Ulaga & Andreas Eggert, 2006) 12 1.2.5 Đặc tính máy phát điện công nghiệp 14 1.2.6 Mô hình nghiên cứu đề xuất giả thuyết 15 TÓM TẮT CHƢƠNG 01 19 Chƣơng 02: GIỚI THIỆU VỀ CÔNG TY CP HỮU TOÀN VÀ TỔNG QUAN VỀ THỊ TRƢỜNG MÁY PHÁT ĐIỆN TẠI CAMPUCHIA 2.1 GIỚI THIỆU CHUNG VỀ CÔNG TY CP HỮU TOÀN 20 2.2 Quá trình hình thành phát triển 21 2.3 Sản phẩm công ty 22 2.3.1 Máy phát điện chạy dầu 22 2.3.2 Máy phát điện chạy xăng 23 2.3.3 Các sản phẩm khác 24 2.4 KẾT QUẢ HOẠT ĐỘNG SẢN XUẤT KINH DOANH 24 2.4.1 Kết hoạt động sản xuất kinh doanh Của Tổng Công Ty 24 2.4.2 Tình hình thị trƣờng xuất 26 2.4.3 Đặc điểm khách hàng Các khách hàng chiến lƣợc công ty CP Hữu Toàn 27 2.4.3.1 Đặc điểm khách hàng 27 2.4.3.2 Các khách hàng chiến lƣợc công ty CP Hữu Toàn 29 2.5 TỔNG QUAN VỀ THỊ TRƢỜNG MÁY PHÁT ĐIỆN TẠI CAMPUCHIA 2.5.1 Tổng quan Campuchia 30 2.5.1.1 Sơ lƣợc Campuchia 30 2.5.1.2 Văn hóa-tập quán kinh doanh 31 2.5.2 Thực trạng nhu cầu điện tình hình thị trƣờng Máy phát điện công nghiệp Campuchia 32 2.5.2.1 Thực trạng nhu cầu điện Campuchia 32 2.5.2.2 Tình hình thị trƣờng máy phát điện Campuchia 33 2.5.2.3 Máy phát điện Hữu Toàn Campuchia 36 TÓM TẮT CHƢƠNG 02 39 CHƢƠNG 03: THIẾT KẾ NGHIÊN CỨU 3.1 THIẾT KẾ NGHIÊN CỨU 41 3.1.1 Quy trình nghiên cứu 41 3.1.2 Các biến nghiên cứu sây dựng thang đo giá trị cảm nhận 44 3.2 KẾT QUẢ NGHIÊN CỨU SƠ BỘ ĐỊNH TÍNH VÀ ĐIỀU CHỈNH THANG ĐO 48 3.2.1 Nghiên cứu định tính thang đo giá trị cảm nhận 48 3.2.2 Thang đo tổng giá trị cảm nhận khách hàng 52 3.2.3 Bảng câu hỏi khảo sát thức 53 3.3 NGHIÊN CỨU ĐỊNH LƢỢNG 57 3.4 PHƢƠNG PHÁP PHÂN TÍCH DỮ LIỆU 54 3.4.1 Kích thƣớc mẫu 54 3.4.2 Phân tích mô tả 55 3.4.3 Đánh giá độ tin cậy thang đo 55 3.4.4 Phân tích nhân tố khám phá EFA 56 3.4.5 Kiểm định mô hình, giả thuyết 57 TÓM TẮT CHƢƠNG 03 57 CHƢƠNG 04: KẾT QUẢ NGHIÊN CỨU 4.1 THÔNG TIN MẪU NGHIÊN CỨU 59 4.2 ĐÁNH GIÁ THANG ĐO 61 4.2.1 Đánh giá thang đo hệ số tin cậy Cronbach’s Alpha 61 4.2.1.1 Cronbach’s Alpha cho thang đo giá trị cảm nhận khách hàng 62 4.2.1.2 Cronbach’s Alpha cho thang đo tổng giá trị cảm nhận khách hàng 65 4.2.2 Đánh giá thang đo phân tích nhân tố khám phá (EFA) 65 4.2.2.1 EFA cho nhân tố độc lập mô hình giá trị cảm nhận khách hàng 66 4.2.2.2 EFA tổng giá trị cảm nhận 70 4.3 KIỂM ĐỊNH MÔ HÌNH VÀ CÁC GIẢ THUYẾT 72 4.3.1 Phân tích tƣơng quan hệ số Pearson 72 4.3.2 Mô hình yếu tố tác động lên giá trị cảm nhận khách hàng 72 4.3.2.1 Đánh giá độ phù hợp mô hình hồi quy tuyến tính bội 72 4.3.2.2 Kiểm định độ phù hợp mô hình 73 4.3.2.3 Phƣơng trình hồi quy 74 4.3.2.4 Dò tìm vi phạm giả định phân tích hồi quy tuyến tính 75 4.3.3 Kiểm định giả thuyết mối quan hệ giá trị cảm nhận khách hàng với yếu tố 79 4.3.4 Phân tích ảnh hƣởng biến định tính đến giá trị cảm nhận khách hàng 80 TÓM TẮT CHƢƠNG 04 82 CHƢƠNG 05: KẾT LUẬN VÀ HÀM Ý CHO NHÀ QUẢN TRỊ 5.1 KẾT LUẬN 83 5.2 HÀM Ý CHO NHÀ QUẢN TRỊ LÀM TĂNG GIÁ TRỊ CẢM NHẬN CỦA KHÁCH HÀNG ĐỐI VỚI SẢN PHẨM MÁY PHÁT ĐIỆN CỦA CÔNG TY CP HỮU TOÀN 84 5.2.1 Nâng cao chất lƣợng sản phẩm 84 5.2.2 Giá Cả Hàng Hóa 86 5.2.3 Giá Trị Cảm Xúc 87 5.2.4 Giao nhận - lắp đặt 88 5.2.5 Dịch vụ sau bán hàng 90 5.2.6 Danh tiếng 91 5.3 NHỮNG HẠN CHẾ VÀ HƢỚNG NGHIÊN CỨU TIẾP THEO 92 TÓM TẮT CHƢƠNG 05 93 KẾT LUẬN 94 TÀI LIỆU THAM KHẢO PHỤ LỤC 01: DÀN BÀI THẢO LUẬN TAY ĐÔI PHỤ LỤC 02: BẢNG CÂU HỎI KHẢO SÁT PHỤ LỤC 03: KẾT QUẢ NGHIÊN CỨU PHỤ LỤC 04: DANH SÁCH KHÁCH HÀNG ĐÃ KHẢO SÁT DANH MỤC CÁC KÝ HIỆU, CÁC TỪ VIẾT TẮT CĐ : Cổ đông CP : Cổ phần DN : Doanh Nghiệp GTCN : Giá trị cảm nhận HĐKD : Hoạt Động Kinh Doanh HĐTV : Hội đồng thành viên LNST : Lợi Nhuận Sau Thuế TP HCM : Thành Phố Hồ Chí Minh TNHH : Trách Nhiệm Hữu Hạn VNĐ : Việt Nam Đồng ADB : Asian development bank BTS : Base Transceiver Station CNC : Computer Numerical Control EFA : Exploratory Factor Analysis EAC : Electric Authority Campodia EDC : Electricite Du Campodge FDI : Foreign Direct Investment GDP : Gross Domestic Product KMO : Kaiser – Meyer – Olkin PERVAL : Perceived Value SPSS : Statistical Package for the Social Sciences VNPT : Vietnam Posts & Telecommunications USD : United States Dollar IPPs : Independent Power Producer REEs : Rural Electric Enterprise VIF : Variance Inflation Factor DANH MỤC CÁC HÌNH VẼ, ĐỒ THỊ Hình 1.1: Mô hình nghiên cứu giá trị cảm nhận khách hàng Sheth, Newman & Gross (1991) 09 Hình 1.2: Mô hình nghiên cứu giá trị cảm nhận khách hàng Sweeney Soutar (2001) 10 Hình 1.3: Mô hình nghiên cứu giá trị cảm nhận khách hàng Petrick (2002) 12 Hình 1.4: Mô hình nghiên cứu đề nghị 16 Hình 2.1: Sơ đồ tổ chức Công ty CP Hữu Toàn 21 Hình 2.2: Máy phát điện dầu 22 Hình 2.3: Máy phát điện xăng 23 Hình 2.4: Các sản phẩm khác 24 Hình 2.5: Bảng đồ lãnh thổ Campuchia 30 Hình 3.1: Quy trình nghiên cứu 42 Hình 4.1: Mô hình nghiên cứu sau kiểm định 71 Đồ thị 2.1: Tăng trƣởng doanh thu xuất 2010-2011-2012 26 Đồ thị 2.2: Thị phần máy phát điện công nghiệp Campuchia 2012 36 Đồ thị 4.1: Tỷ trọng số mẫu theo loại hình kinh doanh 60 Đồ thị 4.2: Tỷ trọng số mẫu theo thời gian sử dụng máy phát điện 60 Đồ thị 4.3: Tỷ trọng số mẫu theo vị trí công việc 61 Đồ thị 4.4: Biểu đồ phân tán phần dƣ 76 Đồ thị 4.5: Biểu đồ tần số phần dƣ chuẩn hóa 77 Đồ thị 4.6: Biểu đồ tần số P-P plot để khảo sát phân phối phần dƣ 77 Pearson Correlation GIAO NHAN LUONG DICH VU SBH NHAN DANH CHAT DICH VU GIA TRI NHAN CAM XUC TIENG LUONG SBH CAM NHAN 000 000 000 000 000 1.000 1.000 1.000 1.000 1.000 000 141 235 ** 141 141 141 141 141 141 Pearson Correlation 000 000 000 000 000 1.000 1.000 1.000 1.000 000 141 1.000 249 ** N 141 141 141 141 141 141 Pearson Correlation 000 000 000 000 000 1.000 1.000 1.000 1.000 1.000 000 N 141 141 141 141 141 141 141 Pearson Correlation 000 000 000 000 000 162 1.000 1.000 1.000 1.000 1.000 002 N 141 141 141 141 141 141 141 Pearson Correlation 000 000 000 000 000 1.000 1.000 1.000 1.000 N 141 141 141 141 Pearson Correlation 000 000 000 1.000 1.000 141 ** Sig (2-tailed) Sig (2-tailed) Sig (2-tailed) N Pearson Correlation GIA TRI CAM GIA CA N DANH TIENG Sig (2-tailed) CHAT GT Sig (2-tailed) GT CAM XUC Sig (2-tailed) GIA CA GIAO 235 569 ** ** 1.000 000 141 141 141 000 000 1.000 1.000 1.000 141 141 141 141 141 141 ** ** 162 ** ** 249 348 569 230 ** 000 230 Sig (2-tailed) 000 000 000 002 000 000 N 141 141 141 141 141 141 ** Correlation is significant at the 0.01 level (2-tailed) .348 141 Phân tích hồi quy mô hình “Giá trị cảm nhận khách hàng” Kết tóm tắt mô hình “Giá trị cảm nhận khách hàng” b Model Summary Std Error of the Model R R Square 800 a Adjusted R Square 640 Estimate 624 Durbin-Watson 61317062 1.860 a.Predictors: (Constant), DICH VU SBH, CHAT LUONG, DANH TIENG, GIA CA, GT CAM XUC, GIAO NHAN b Dependent Variable: GIA TRI CAM NHAN Kết phân tích Anova mô hình “Giá trị cảm nhận khách hàng” b ANOVA Model Sum of Squares df Mean Square F Regression 89.619 14.936 Residual 50.381 134 376 140.000 140 Total Sig 39.727 000 a a Predictors: (Constant), DICH VU SBH, CHAT LUONG, DANH TIENG, GIA CA, GT CAM XUC, GIAO NHAN b Dependent Variable: GIA TRI CAM NHAN Hệ số hồi quy mô hình “Giá trị cảm nhận khách hàng” Coefficients a Standar dized Unstandardized Coeffici Coefficients ents Collinearity Correlations Statistics Zero Model B (Constant) Std Error Beta t Sig .000 1.000 Tolera order Partial Part nce VIF 2.971E-17 052 GIAO NHAN 235 052 235 4.526 000 235 364 235 1.000 1.000 GT CAM XUC 249 052 249 4.795 000 249 383 249 1.000 1.000 GIA CA 348 052 348 6.712 000 348 502 348 1.000 1.000 DANH TIENG 162 052 162 3.129 002 162 261 162 1.000 1.000 CHAT LUONG 569 052 569 10.972 000 569 688 569 1.000 1.000 DICH VU SBH 230 052 a Dependent Variable: GIA TRI CAM NHAN 230 4.433 000 230 358 230 1.000 1.000 Biểu đồ phân tán phần dƣ Biểu đồ tần số phần dƣ chuẩn hóa Biểu đồ tần số P-P plot để khảo sát phân phối phần dƣ Kiểm định giả thuyết trị trung bình hai tổng thể (Independent samples T-test) Independent Samples Test Levene's Test t-test for Equality for Equality of Variances of Means 95% Confidence F CL1 Equal variances assumed Sig .193 661 Equal variances not assumed CL2 Equal variances assumed 023 879 Equal variances not assumed CL3 Equal variances assumed Equal variances not assumed 3.53 062 t df Mean Std Interval of the Sig Differenc Error Difference (2-tailed) e Difference Lower Upper - -2.227 139 028 -.28033 12587 -.52919 -2.226 129.087 028 -.28033 12592 -.52947 -.333 139 740 -.06209 18637 -.43058 30640 -.333 128.418 740 -.06209 18671 -.43151 30733 -.616 139 539 -.10758 17473 -.45305 23789 -.629 137.010 531 -.10758 17117 -.44606 23089 03146 03119 CL4 Equal variances assumed 7.56 007 Equal variances not assumed CL5 Equal variances assumed 285 594 Equal variances not assumed GN1 Equal variances assumed 2.98 086 Equal variances not assumed GN2 Equal variances assumed 1.98 161 Equal variances not assumed GN3 Equal variances assumed 020 888 Equal variances not assumed GN4 Equal variances assumed 1.07 301 Equal variances not assumed GN5 Equal variances assumed 025 874 Equal variances not assumed DV1 Equal variances assumed 183 670 Equal variances not assumed DV2 Equal variances assumed 366 546 Equal variances not assumed DV3 Equal variances assumed Equal variances not 032 859 -1.846 139 067 -.28422 15396 -.58862 02018 -1.793 112.837 076 -.28422 15853 -.59829 02985 -2.560 139 012 -.36250 14162 -.64251 -2.543 125.900 012 -.36250 14257 -.64465 -.075 139 940 -.01066 14146 -.29034 26903 -.077 137.343 939 -.01066 13838 -.28429 26298 294 15 16304 -.27441 37031 299 135.45 16060 -.26965 36555 -.866 139 388 -.13094 15124 -.42998 16809 -.868 130.413 387 -.13094 15088 -.42944 16756 -.532 139 596 -.08484 15945 -.40009 23042 -.523 119.751 602 -.08484 16229 -.40617 23650 838 10 15398 -.17535 43354 838 129.20 15401 -.17560 43380 -1.464 139 145 -.23258 15884 -.54664 08147 -1.491 136.285 138 -.23258 15603 -.54113 07596 -2.579 139 011 -.37787 14649 -.66751 -2.630 136.720 010 -.37787 14367 -.66198 -1.925 139 056 -.28258 14680 -.57284 00767 -1.957 135.864 052 -.28258 14441 -.56816 00299 08249 08035 08822 09376 assumed DV4 Equal variances assumed 398 529 Equal variances not assumed GC1 Equal variances assumed 769 382 Equal variances not assumed GC2 Equal variances assumed 2.97 087 Equal variances not assumed GC3 Equal variances assumed 1.63 203 Equal variances not assumed GC4 Equal variances assumed 065 799 Equal variances not assumed DT1 Equal variances assumed 1.23 269 Equal variances not assumed DT2 Equal variances assumed 337 563 Equal variances not assumed DT3 Equal variances assumed 1.67 198 Equal variances not assumed CX1 Equal variances assumed 1.11 293 Equal variances not assumed CX2 Equal variances assumed 4.94 028 - -2.810 139 006 -.46906 16692 -.79909 -2.853 135.508 005 -.46906 16439 -.79416 -4.194 139 000 -.60287 14374 -.88706 -4.284 137.160 000 -.60287 14072 -.88113 -2.632 139 009 -.38361 14574 -.67176 -2.640 130.722 009 -.38361 14530 -.67104 -3.439 139 001 -.50143 14579 -.78968 -3.495 135.688 001 -.50143 14349 -.78520 -1.759 139 081 -.25451 14471 -.54062 03160 -1.782 134.762 077 -.25451 14283 -.53698 02797 -2.002 139 047 -.38627 19295 -.76777 -1.991 126.508 049 -.38627 19402 -.77022 -2.330 139 021 -.42684 18320 -.78905 -2.353 133.538 020 -.42684 18142 -.78568 -1.634 139 105 -.32602 19955 -.72057 06852 -1.610 121.430 110 -.32602 20252 -.72696 07491 -.069 139 945 -.01148 16557 -.33884 31589 -.070 134.533 944 -.01148 16353 -.33489 31194 -.163 139 871 -.02254 13861 -.29659 25151 13902 14396 31867 32461 09545 09617 21319 21767 00477 00232 06463 06801 Equal variances not assumed CX3 Equal variances assumed 329 567 Equal variances not assumed CX4 Equal variances assumed 3.33 070 Equal variances not assumed CN1 Equal variances assumed 312 577 Equal variances not assumed CN2 Equal variances assumed 1.28 258 Equal variances not assumed CN3 Equal variances assumed Equal variances not assumed 879 350 -.158 113.332 875 -.02254 14260 -.30506 25997 525 17 16398 -.23815 41029 527 130.77 16346 -.23731 40944 -1.702 139 091 -.24734 14535 -.53473 04006 -1.662 116.252 099 -.24734 14883 -.54210 04743 -.193 139 848 -.03033 15742 -.34158 28092 -.190 122.596 849 -.03033 15944 -.34593 28528 -1.359 139 176 -.21311 15677 -.52307 09684 -1.349 125.513 180 -.21311 15793 -.52567 09945 -1.403 139 163 -.19365 13802 -.46653 07924 -1.389 124.035 167 -.19365 13942 -.46960 08231 PHỤ LỤC 04: DANH SÁCH KHÁCH HÀNG THAM GIA KHẢO SÁT ITEM COMPANY NAME CAMTECH HT POWER SOLUTIONS KIM NAY TRADING, ENGINEERING MASTER TEC WIRE & CABLE (CAMBODIA) CO., LTD CAMBOBUILD CONSTRUCTION CHEMICAL CO., LTD SIRIMONGKUL ENGINEERING PTE, LTD ADDRESS 156DE0, ST.63, TRASAK PHAEM, PHNÔM PÊNH, CAMPODIA NO 126Z, STREET 204, SANGKAT THUK LAAK 111, KHAN TOULKOK.